Speakers 11am CANCELLED

Speakers 2020 - 11am

 Sponsor of the Speakers Tent

Emma Picton-Jones

DPJ Foundation - ‘#Sharetheload’

Emma was brought up on a dairy farm in Pembrokeshire and went on to become a teacher locally. In July 2016 her contractor husband took his own life leaving Emma as a widow at 27 with a 4 year old and 16 month old.

Emma decided to set up a charity in Daniels name, The DPJ Foundation, to support those with poor mental health in Agriculture in Wales. Emma has used her experience of Daniels mental health to support others going through similar experiences.

The foundation provides fully funded counselling to those in the sector as a means to provide practical support to deal with poor mental health. They also train people in the sector to spot the signs of poor mental health and understand how to support and signpost people to get help. 

The foundation has over 15,000 followers on social media and has become one of the largest mental health charities for agriculture in Wales. 

Emma has gone on to win a Pride of Britain Award, point of light award from the Prime minister as well as being featured on Countryfile. 


DPJ Foundation

Pride Of Britain Award

Points Of Light

Jude McCann

CEO for the FCN

Farming Community Network - ‘Securing farmers’ resilience in a changing world’

Having grown up on a small family farm in mid-Ulster, Northern Ireland, Jude has significant experience within agriculture and, in particular, the farm support sector. He spent seven years as Chief Executive of Rural Support – a charity which provides support to farmers and their families in Northern Ireland, before taking up the post of CEO with the Farming Community Network (FCN) in January 2020.

His educational experience has provided him with a global perspective of agriculture and expertise, particularly related to welfare and social issues in farming communities. This includes his PhD examining the social impacts of subsidy reforms in New Zealand and his recent Nuffield Farming scholarship, in which he examined how farm support organisations can help secure farmers’ resilience in a changing world.

His experience in establishing and managing support programs has increased his passion for sustainable farming communities.

Nuffield Scholar

Farming Community Network

CEO Appointment to FCN


Andy Hipwell

Regional Agriculture Director - HSBC UK Bank plc.


Having worked for HSBC for 35 years and HSBC Agriculture for over 9 years, Andy is one of four Regional Agriculture Directors for HSBC Agriculture.

Andy is proud to lead a team of Agriculture Managers across the Midlands, helping Agriculture Customers to thrive and grow by supporting their banking and finance needs to produce food, wealth and jobs.

Throughout his career with HSBC, Andy has held a number of senior positions including Chief Operating Officer for HSBC in the Netherlands, the National Field Sales Manager for HSBC Asset Finance and more recently Senior Corporate Banking Manager.

Away from work has an active family life with one son and two daughters. He enjoys all sports and is a regular road cyclist. A long suffering Aston Villa fan!, and follower of Ajax, following his time in the Netherlands.

HSBC Agriculture